Ukraine Gate – Kyiv – July 7, 2022- Sales of fresh dairy products fell slightly in June compared to May, despite the forcible return of migrants from abroad.
But the decrease in consumer demand is not observed in all categories, kefir, milk and cheese are bought in inexpensive well packaged, and prices are very high, which allows individual operators to stimulate sales by returning marketing tools and promotional sales, no one lowers the basic prices for dairy products.
At the end of June, manufacturers mostly offered products to retail chains at the following prices:
- 2.5% milk (film) – UAH 27-31 / l.
- Kefir 2.5% (film) – 31-35 hryvnia / l.
- sour cream 15% (film) – 73-80 UAH / kg.
- fresh milk cheese 9% – 127-138 UAH / kg.
By the end of this year, the company “Danone Ukraine” plans to exceed the pre-war production volume.