Kiev. Ukraine. Ukraine Gate – January 22, 2021 – Technology
The iPhone 12 mini has become the weakest link in the line of iPhone 12, sales do not meet expectations. So it is not surprising that Apple has decided to reduce production of the iPhone 12 mini.
There are already data that Apple has reduced the number of orders for the iPhone 12 mini, but for the iPhone 12 Pro, on the contrary, has increased. After all, the latter is in great demand around the world.
Thus, the production of iPhone 12 mini was reduced by 2 million smartphones. This model managed to capture only 6% of total sales of the iPhone 12 series at launch.
Currently, the delivery time of the iPhone 12 Pro can reach 10 days, which is the highest figure for any model in the last 4 years.
What’s wrong with the iPhone 12 mini?
Experts say that the attractiveness of the iPhone 12 mini was too low because of its inflated price ($ 699).
Compared to the very popular smartphones of the past years – iPhone Xr ($ 499), iPhone 11 ($ 599) and iPhone SE 2020 ($ 399) – it becomes clear that the price for the mini model is not an advantage.